nice post. 3D model right?
Thanks Mark, it's a bit of both, predominantly 3D and then a quick photoshop paint over. 3D is very useful for this kind of thing when a client, director or production designer asks to see exactly how big an interior is, how much you can see through a camera lens or how much you need to build.
I better think about the use of 3D more, particularly for interiors. Then just paint over as you suggest
As with everything it's best to have a bit of everything under your belt, it chances from job to job. You can't beat painting/sketching for speed and knocking out ideas to offer up. But sometimes when it gets more technical and you start dealing with available studio space/volume, 3D is perfect for blocking in.